Author: Imbue creative

Q. What inspired the renaming of Womanspace to Younity?

A. The renaming of Womanspace to Younity was motivated by our growth as an organization and our commitment to inclusivity. While honoring Womanspace’s legacy, we wanted a name that better reflects our mission of fostering unity, empowerment, and healing for survivors from ALL backgrounds.

Q. What does the new name “Younity” represent?

A. The name “Younity” captures our commitment to bringing together a diverse community in the fight against domestic violence and sexual assault. It reflects the collective strength of survivors, advocates, and allies working to break the cycle of abuse and foster healing. It represents a journey from isolation to belonging, encompassing physical safety, emotional support, and resilience. This inclusive, hopeful name reinforces that together, we are stronger than abuse.

Q. Will Younity’s mission and services differ from Womanspace?

A. Younity will continue to uphold the core mission that has guided Womanspace: to prevent abuse, protect families, and change lives through empowerment and a safety net of supportive services. While our name and branding have evolved, this mission remains central to everything we do, and our dedication to supporting survivors of domestic violence and sexual assault is unwavering.

Q. Will there be any new services or resources offered as part of the rebrand?

A. While the core services we offer remain the same, Younity’s rebrand represents an expanded commitment to reaching and supporting all survivors, particularly those from underserved populations. Alongside our established programs in housing, counseling, crisis response and court advocacy, we will be making focused outreach efforts to connect with communities that may face additional barriers to accessing resources, such as men, LGBTQ+ individuals, and immigrant communities. Younity is committed to breaking down the stigmas and obstacles that can prevent some survivors from seeking help. In this way, we aim to ensure that every survivor—regardless of background or circumstances—feels welcomed, supported, and empowered to heal within our community.

Q. Is this rebrand a response to feedback or evolving needs within the community?

A. Yes, the rebrand to Younity is very much a response to evolving community needs and feedback. While Womanspace has historically focused on serving survivors of domestic and sexual violence, we recognize that these issues impact individuals of all genders and backgrounds, including men and members of the LGBTQ+ community. Domestic and sexual violence does not occur solely in the framework of a male abuser and female victim; it affects people across the spectrum, each facing unique vulnerabilities and barriers to seeking support.

Through this rebrand, we aim to communicate that Younity is here for everyone, regardless of gender identity, sexual orientation, or background. By embracing a broader, more inclusive identity, Younity reflects our commitment to fostering a safe and supportive space for all survivors and addressing the stigmas that can make it difficult for individuals, especially those from marginalized communities, to come forward. We want every survivor to know they have a place within our community and that, together, we can overcome abuse and stigma.

Q. Will there be any changes to staff or leadership as a result of this rebrand?

A. No, there are no changes to staff or leadership as a result of the rebrand.

Q. How will the rebrand affect Younity’s partnerships with other organizations?

A. The rebrand to Younity is intended to strengthen and expand our partnerships with other organizations, not alter them. Our collaborations are a vital part of our mission, and we remain committed to working alongside local agencies, nonprofits, and community groups to provide comprehensive support to survivors of domestic violence and sexual assault. The new name and branding reflect our dedication to fostering inclusivity and community strength, making us an even more effective partner in addressing these issues together.

With Younity, we are also excited to create new partnerships that will help us reach underserved audiences and engage members of groups we haven’t traditionally served. By broadening our network, we’re working to ensure our services reach everyone in need, providing a stronger, more unified community of support, advocacy, and education. We look forward to continuing our work together under this new name, with the same shared goals and an expanded vision for the future.

Q. What was the process behind the creation of the new name and brand identity?

A. The decision to rebrand as Younity was the result of a thoughtful, collaborative process guided by our rebranding partner, Imbue Creative. Together, we engaged in candid conversations with key organizational stakeholders, including board members, staff, and community partners, to understand their perspectives and gather insights on how our mission and values resonate within the community. This feedback was instrumental in shaping the new brand, ensuring it honors Womanspace’s legacy while reflecting our vision for a more inclusive, united future. Through surveys, focus groups, and strategic discussions, we explored how to best convey our ongoing commitment to survivors and the community we serve.

Q. Will clients and community members notice any immediate changes in services?

A. Clients and community members can expect the same compassionate, high-quality services that Womanspace has always provided. The rebrand to Younity does not change our core programs, resources, or the care we offer to survivors and their families. Any noticeable changes will be in our outward brand—such as a new logo, website, and materials that reflect our new name and mission. Our commitment to empowering survivors through advocacy, counseling, shelter, crisis response, and court support remains unwavering. Additionally, we continue our work in community education and awareness, which are key to preventing abuse and building a safer community for all.